Category Archives: Marketing

Ten Offline Industries That Need Online Marketing

Ten Offline Industries That Need Online Marketing

How important is online marketing for businesses that conduct most of their transactions offline?

Lindsey Miller, Director of Creative Studios at Miles Technologies, shares insight into the importance of online marketing for all industries even those that operate primarily in the traditional marketplace. “With the overwhelming majority of today’s consumers using search engines to research products and services before they buy, simply having a physical storefront is no longer sufficient for attracting customers and making sales,” Miller reports. “Regardless of whether your business is conducted on or offline, you must have a website that is highly visible in internet searches in order to attract potential customers in your service area.”

Miller stresses that failure to engage in online marketing can have devastating results on an organization’ success. “If you are waiting to take your marketing efforts online just because most of your business is conducted offline, then you risk missing out on an alarming amount of potential customers in your service area.”

According to Miller, the following traditionally offline industries can benefit greatly from a well-designed website and a strong virtual presence:

10. Automotive Repair/Car Dealerships
9. Health/Beauty/Fitness
8. Construction/Contracting/Landscaping
7. Hotels/Travel/Food Services
6. Legal Services
5. Retail
4. Healthcare/Medical/Dental
3. Plumbing/Home Repair
2. Real Estate/Rental
1. Education/Daycare

Miller emphasizes that the need for online marketing is not limited to the industries listed above. “Online marketing is quickly becoming critical to survival in today’s economy. Every business, regardless of industry, should be working to gain a competitive edge in the virtual marketplace.”

Great Words Of Encouragement For Video Marketing

Great Words Of Encouragement For Video Marketing

Video marketing is one of the best ways to breathe new life into a business. Many business owners see the potential in video marketing, but have limited knowledge of how to use it successfully. That is where you differ from them. You’ll know how to make video marketing work for you with the advice in this article.

Watching successful viral videos is the best way to get an idea of what makes a video popular. Stay up to date with new trends, check social networks and various sites your target audience loves and put together a list of characteristics you recognize in the viral videos you see.

Do not assume that the salespeople at you company are the ones that will look best in front of the camera. Find the person in the office that has the best smile and have them be the face of the company. Nobody has to know that your company spokesperson is janitor or secretary.

If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.

After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

Try using others in your videos. This will give people the idea that you are not full of hot air. While it may be a little difficult to convince someone that the people in your video are truly fans of you and your products, it comes across better than always doing videos alone.

Use videos to answer your viewers questions. This is an awesome opportunity to provide relevant information that your viewers will want to see. When making your video, state the question, then the answer and finally explain how you came up with that answer. This is not a time to be coy. You will need to explain in detail the answer.

There is a great deal of promise that video marketing can bring to a business. Lots of business owners realize this, but they are missing one key element needed to use video marketing. You now have that key element. Put it to good use and make video marketing your most successful business strategy.

Advantages And Disadvantages Of Viral Marketing

Advantages And Disadvantages Of Viral Marketing

With the aim of promoting their Business worldwide, nearly everybody is looking forward for viral marketing as it is one of the widely available and unbeaten marketing strategies. The concept behind the viral marketing is to use persons who can sway other people to make peer-to-peer product recommendations. If the Viral Marketing is bring about appropriately by you than the strength of people will be snowballing quickly. This is to say that within a short-term, you will be gaining an immediate visitor. And thus, through this sort of advertisement, you are going to generate considerable amount of revenue plus long-term gains by attracting visitors for years to come.

High credibility, high efficiency, low-cost are the great advantages of the Viral Marketing to promote your Business transaction. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively low-cost. Through this, all the Business Owners will dig up the opportunity to get the continuous promotion adjustments as well. Hence, all this will lead them to reach at great heights.

In spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. Viral marketing, like all marketing is hit and miss. It is more risky and controversial as comparative to traditional marketing. If done improperly viral marketing can backfire and create negative buzz.

Besides this, there are more disadvantages to Viral Marketing. Viral content may be a video clip of streaming video and also may be excessively large for the recipient to receive. All may not have the quick connection to the broadband internet, so this can be a substantial issue. The media format may also be a matter of concern if for instance you entail the need for particular software to view the message. If a viral campaign is executed through an email attachment, than software like firewalls and anti-virus may put-off you from viewing the message.

Hence, here we have brief out some advantages and disadvantages of viral marketing.

Benefits of internet marketing in Japan for small business

Benefits of internet marketing in Japan for small business

Internet marketing in Japan is the best option for promoting local small business.

The wonderful era of the Internet is no longer just a phrase; it is in reality the precise description of the time people live in as well as their mind set. This is considered to be the main reason why it is very important for you to have an online presence. Most of the local small businesses are of the thought that it is not their cup of tea to have online presence compared to the big bang companies. But the fact is that with the technique of internet marketing in Japan, the small companies too can create an online presence.

There are a number of advantages of the Internet marketing method for the small business and below mentioned are a few those:

People depend on the Internet for everything:

You must have seen it, heard about it or must have done it personally. Most of the people depend on the Internet for any sort of information. Whenever people are doing something for the first time and buying anything for the first time, they will certainly find it on the Internet first. Not just finding information, there are a lot of people who even shop from the web. Thus Internet has become very popular and having web presence is very important for your business. Building web presence means that someone is conducting web search on your products and services as well.

Cost effective advertising:

Everybody is aware of the fact that advertising as well as marketing of a business could prove to be very expensive. One of the most important and attractive benefit of internet marketing in Japan is that it certainly does not break your bank. Thus, it is the finest option for a small business. The Internet marketing method is very effective, cost effective as well as profit producing.

Go global:

Going global might be a dream of every business but the fact is that a few small businesses would not even dream about it. But with the help of internet marketing in Japan, every small business too can go global now! Isn’t it just great? For this purpose what you need to do is provide real, meaningful as well as valuable content. This will certainly help your business expand and go global.

The above mentioned are the three most important benefits of internet marketing in Japan for a small business enterprise. Thus it is very important as well as beneficial for you to choose the Internet marketing option.

Japan Communications offers Email marketing Japan services at affordable prices. Contact us for more information on English to Japanese Translation or other internet marketing in Japan.

Email Marketing Vs. Direct Marketing Which Is Best

Email Marketing Vs. Direct Marketing Which Is Best

Hmm this question is important, but it looks like another one: radio or TV advertising, which is best?

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers database.

What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics?

Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

With email marketing and direct marketing, you want to be sensitive, and granular. Get into the nitty-gritty, strategic marketing. It is not time for playing aside particularly in todays Economy when crisis is driving us nuts and people are not tracking their business activities like this is normal.

You are not running a common business, your clients are not common (but special), and your marketing should not be common (but remarkable).

Direct marketing has been used for hundred of years by mail order catalog companies to sell their magazine subscriptions, products and services. It is an old approach, yet, email marketers are still overlooking it, and running their business like email is something new.

It is a new platform, but it is based on the same old direct marketing principles. Brands and companies who are trying to reinvent email and not take into account direct marketing fundamentals are shooting in dark.

Because direct marketing is here to stay for as long as people will buy from other people and companies that they like, know and trust. And the top three main principles one should integrate in their business are:

1. Never email to people you do not know, or do you do not have permission to email. Thus, your email list should be double-optin and CAN-SPAM compliant.

2. Always track your email campaign in terms of open rates, clickthroughs, and sales conversions. Use autoresponders like AWeber and GetResponse and analytics for your site/page.

3. Never mix mailing lists, but segment your email marketing. One list should be made up of prospects. Another list of first-time customers. Another one of hot buyers, consisting of people who bought from you at least twice. And cross-promote to each other, advancing prospects to customers, and customers to hot buyers, and hot buyers into raving fans.

How To Warm Up Your Cold Email Marketing List

How To Warm Up Your Cold Email Marketing List

Do you currently have a cold mailing list, unresponsive, low open rates, even lower click through rates?

Don’t worry most affiliate marketers suffer from that very same problem.

It’s most likely that the reason your list is cold is because you have not effectively grown your relationship with them.

I will now discuss three ways that you can warm up your list and help you improve on your poor email marketing results.

First, you have to inject some passion into your email subject lines.

Ask questions.

Try shock tactics.

Be very real with your subject line, ensure your email contents are relevant to minimize spam reports.

To improve your subject lines, check out popular sites so as Digg and mimic their headlines, or start a swipe file from more successful marketers and base your own subjects lines loosely on theirs.

Second, your email contents must be of value.

There is no point getting a person to open your email if the contents are useless.

It is simply not good enough to send people on your email list promotion after promoting.

The 2 to 1 ratio is quite a popular method, which means you send 2 emails containing free, valuable information and the third email is a promotional email.

Lastly, structure you email correctly.

Make it easy for the reader to know what action to take.

Always include a ps.

Try to write your emails as if you were talking to a friend, keep them friendly.

Story telling is highly effective too if you can take a real life situation and blend it into your email content.

Above all you should always be honest.

Never make false claims or lie in an email.

Keep it real!

Now you know three ways to improve you email marketing success, head over to your autoresponder and amend your current emails.

One last point, know your numbers, most autoresponders provide very detailed statistics on open and click rates, be sure to monitor them and adjust if required.

Essential Facts About The Bsc Marketing Degree At The University Of Southampton

Essential Facts About The Bsc Marketing Degree At The University Of Southampton

Heres a brief overview of the BSc Marketing degree offered by the University of Southamptons Management School for potential applicants.

This BSc Marketing degree will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice.

The course is four years in duration and involves an industrial placement year in your third year, which is compulsory for all students. You will then return to the University to complete a 4th and final year of study.

As a result, the BSc Marketing degree programme will introduce you to exciting new developments in marketing practice and provide you with work-related skills that are in great demand from employers.

Marketing activities play a central role in delivering value to both customers and shareholders. In this context marketing can be seen as being at the interface between the customer and the organisation.

It interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisations response in terms of services or products to the customer.

Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

Thats why on the BSc Marketing degree from the University of Southampton you will learn about all of these things, along with additional emphasis on the nature of digital marketing.

Graduates from this BSc Marketing degree course frequently gain management roles in a wide range of private, public and third sector organisations.

In addition, some graduates may choose to form their own businesses on graduation, or within a few years of graduation.

However, we dont openly recommend early business formation for graduates; placing most emphasis on gaining experience first.

Effective Marketing Techniques To Create Brand Awareness

Effective Marketing Techniques To Create Brand Awareness

In todays competitive world, organizations are using innovate and new ideas to stay a step ahead of their competitors. Brand identity, is the way to go ahead, and which helps the organization to establish itself strongly in the market. A brand helps to attract the potential target audience in large numbers. For instance, people all over the world prefer to purchase branded shoes such as Reebok or Nike over other shoes, since they are of high quality and also big brands. Hence, they do not mind paying a higher price for it. However, in order to create a brand, there are many factors which organizations have to carefully analyze and execute in the appropriate direction to gain maximum benefits. The entire process of creating awareness for a particular brand is also commonly referred to as the marketing technique.

Advertising products of various organizations has increased over the years. Advertisements are a great way of creating brand awareness for the potential target audience. While making a quality advertisement, unique ideas and thoughts help to make a particular advertisement popular among the general public. A good and innovate tag line completes the advertising and successfully achieves in creating a brand image and making the public aware of their particular product or service which they offer to their customers.

Logo Merchandise is also popular among the various organizations, as the logos of the respective brands are embedded on the promotional products to gain a higher visibility, which indirectly benefits the respective organization to create awareness about its particular brand.

Promotional products or promo items is one of the most popular techniques and methods to create awareness about a respective brand. Promotional products such as t-shirts, mugs, watches, calendars are distributed free of cost to the potential target audience in order to make them aware of the particular brand. These products are distributed by organizing fun and entertaining games and competitions at shopping malls and other public places, where there is a higher possibility to obtain the respective target audience. These products are distributed as a reward to the participants for participating in the competitions. Organizations have come up with many new and innovative techniques to keep their participants engrossed and entertained through these fun games and competitions.

Apart from these marketing gifts, organizations also take initiatives to provide help and support towards the society. For this purpose they set up public gardens and plant trees which make their organization noticed by the public as an organization which takes measures to fulfill its social responsibility towards the environment and the people living in the society.

Hence, all these techniques, innovative methods and products are used and distributed with great precision so that it gives out the desired results for the branded product, service or organization in the long run.

Internet Marketing And Web Design For Successful Business In Vancouver

Internet Marketing And Web Design For Successful Business In Vancouver

When you have a plan to take a business into its next level, internet marketing in Vancouver can be the most useful medium. Even if it is already established and successful, a never-ending marketing is quite necessary to keep up the tempo.

Internet marketing makes the approach less difficult. There are no hard and fast rules; rather it is always a combination of some of the best available resources. How you market your products and services depends on your strategy.

Optimize your website for potential utilization. This can be the first step. There are several other methods and approaches that go into internet marketing. Apparently the broadness of this medium makes it complicated to define what it really is. Yet its various channels have been narrowed down to some popular forms for clarity here. Internet marketing in Vancouver can be done through display advertising, content marketing, video marketing, search engine optimization, search engine marketing, social media marketing, email marketing, referral and affiliate marketing and so on.

Internet marketing Vancouver has advantage over other media in two areas: it is inexpensive and the target audience is not restricted to a specific geographical location, but it can be on a global level. Compared to other media like newspapers and television, the cost of internet marketing is very low. Its effectiveness is measured on a different scale like the cost-volume-profit analysis, which is also quite dependable.

Nowadays, especially in this age of social media, internet marketing can offer a profitable online business or market an offline business online. For more there is the web design Vancouver, which can create and develop your website with customized programs for search, social marketing and online advertising. There are several web design packages that you can choose from, for your business according to your budget.

Internet marketing and web design solutions in Vancouver are surprisingly valuable for your business. For this complicated method of marketing and designing, any business can start from a traditional approach like writing its copies and contents, and naming the brand. Then there are two ways the process can progress: (a) online approach that includes email campaigns and online advertising and others; and (b) the social media marketing and search engine optimization, which includes getting your website pages on the first page of Google, advertising through Google Adwords, Facebook ads etc, and featuring on Facebook, Twitter, and YouTube and so on. Once you succeed, internet will be the same again.

Most Excellent Internet Marketing Tasks You Can Outsource

Most Excellent Internet Marketing Tasks You Can Outsource

In the corporate industry, there are so many Internet marketing techniques that you can use in order to ensure the growth and expansion of your business. Of all these techniques, outsourcing has been very prominent. The main reason behind this is that you get the chance to save more money and time while making sure that all the aspects of your business are intact and working well. A business involves a lot of tasks that are vital in achieving success but there are certain Internet marketing tasks you can outsource which would give you more opportunities to accomplish something.

The Internet marketing tasks you can outsource vary depending on the nature of your business. Nonetheless, carefully choosing these online tasks would give you peace of mind because you know that the outsourcing companies are perfectly driven to accomplish what you are expecting them to. Here are the 7 most excellent Internet marketing tasks you can outsource:

1.Copywriting and Article Writing

Both copywriting and article writing can be very helpful in advertising your products and services. These two strategies will allow you to build public awareness and credibility but could be very complex especially for people who are not familiar with the techniques of writing that are necessary to utilize.

2.Website Layout and Design

Not everyone have the expertise of coming up with an excellent website design. If you are an online entrepreneur, you know that your website is one of the most important tools that you can use to drive people towards your business. Creation of website layout and design is an online task you can outsource, so that you can save more time because experts can accomplish the tasks faster than anyone else.

3.Order Taking and Sales

Every sale is important. This is why you have to take advantage of the interests of people. The best example of this is an infomercial that entices a consumer to call and place an order. At the time that prospective customers call, someone has to be there to answer and place it. Otherwise, everything will be wasted.

4.Customer Service via Different Media

Providing utmost customer service is important so that you can keep your consumers and attract more people to take advantage of your offers. This can be done in different ways. Here are three media where customer service can be provided.

Email
Chat
Phone

5.Technical Support

For products and services that involve high technicality, it is important for the company to provide assistance to customers who are having a hard time using the products.

6.Marketing Research and Advertising

Research could be very tedious and expensive. This is one task you can outsource in order to get desirable results and more savings.

7.Online Marketing Strategies

Online marketing strategies involve a lot of analysis and evaluation. This is the reason why it is best to leave the job to specialists.