Category Archives: Marketing

How to Succeed in Back-End Selling With Affiliate Marketing

How to Succeed in Back-End Selling With Affiliate Marketing

As the name implies, back-end selling could mean selling more products after your initial sale. Back-end selling with affiliate marketing means attempting to sell another of your products to the same customer. This product is also called back-end product. Now how does one carry out a back-end selling process?

For Merchants

1. Once the sale of your first product has taken place, introduce this same customer your newsletter that updates on all future products. Newsletters are extremely effective means to promote your back-end products. Likewise, it has been currently used as a good avenue to connect with online affiliates and eventually enjoy tremendous increased in business productivity. In fact, with the aid of affiliate marketing tools promoting your own back end products becomes less tedious and less complicated at the same time.

2. Send an email thank you letter usually from an automated response, to your customers and include your back-end product. In such case, constant communication is essentially needed to maintain good relationships with other affiliate marketers.

3. Create a page on your website that is exclusive for customers only. Here you can add your back-end products and include new products when they are available. A creative or good quality website or landing page perhaps, could pave way for greater business opportunity. With informative websites, various marketers would find it more valuable and would encourage them to keep on visiting your sites.

4. After a customer has made a purchase, redirect him to a thank-you page that has your back-end products. Such case, might be very useful for promotional or advertising purposes, in fact this could be considered one of the effective marketing strategies.

For Affiliates

1. Upon your affiliates’ signing up for a free newsletter on your website, send him a thank-you email and put up a nice ad on your back-end product.

2. If your visitor has signed up for any of your email courses, you could include your back-end products at a specific place on your next email course.

3. On your purchase download page, place an ad for your back-end product or provide a link to a sales page if there is one.

The key to finding good success in back-end selling with affiliate marketing is to present to your visitors and customers, this added information and products to compliment the one that he just bought. It is to your advantage to have complimentary products to increase the buy-in rate from your customers.

On top of that, just like affiliate marketing, one can likewise earn a lot with the aid of article marketing strategies.

Turn Features Into Benefits For Maximum Marketing Appeal

Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

Maps Marketing Blueprint Review

Maps Marketing Blueprint Review

Google is a Billion Dollar company because its the best at doing one thing, finding the answers to the questions that we type in.
Google knows that when someone in Atlanta types in the word Chiropractor, they arent interested in getting information about Chiropractors in California.
So Google created a way to promote local businesses by developing Google Places also knows as Google Maps.More Details Here
THERE IS A BIG PROBLEMGoogleonly features 7 local companies on the 1st page. So how does a company get in the 1st page of Google?
More importantly, how does a company get to be FIRST on the 1st page of Google?Well its easier than you might think, if your company knows what Google is looking for with maps marketing.
Inside our Map Marketing Blueprint youll discover exactly what Google is looking for to give you an unfair advantage on your competition. Even if you dont know anything about online marketing, dont worry. We will reveal everything you need to know.
In Module 1 we will give you the entire Maps Marketing Blueprint strategy soup to nuts. Youll discover why backlinks dont work with a Google Places Listing and how Google has replaced backlinks with something called citations. We will also explain the two most important things Google looks for. On Page Optimization and Off Page Optimization.
*Understand Citations And How To Use Them Properly
*Learn To Claim Your Listing Properly To Rank Faster
*Find Out How To Do Keyword Research Properly
*Discover How to Create Categories For Multiple 1st Page Rankings
*How To Do Competitive Research For An Unfair Advantage
*Understand Off Page VS. On Page Optimization
In Module 2 youll learn how to give your Google Places listing mega authority by learning how to leverage the authority of other websites. like Yelp, City Search, YellowBot,YouTube and dozens more. Well dive into one of the powerful strategies in ranking in Google Places with learning how to create videos and optimizing videos to get you ranked at the top.
Well also explain how to use pictures, articles and local directories to skyrocket your results. In addition we will give you the exact steps to optimizing your website to make sure that Google ranks your listing higher than your competition.
*Learn What Listings To Claim For Better Rankings
*Understand How To Create Powerful Videos For Authority
*Discover How To Optimize Videos For Google Places
*Find Out How To Optimize Pictures To Ranking Higher
*Learn How To Use Articles And Blogs To Get Ranked
*Get Detailed Strategies On Optimizing Your Website
*Learn What Sites To Backlink And How To Do It
This is the ultimate tool to quickly and easily see how to dominate your competition. The Maps Marketing Analyzer researches your competition and gives shows you the exact areas you need to focus on to dominate your competition. Each analysis is created based on the Maps Marketing Blueprint strategy. With this Google Places Scraper and the Maps Marketing Blueprint strategy, youll have the ability to dominate any niche or marketplace.Download Click here

Top 10 Email Marketing Tips

Top 10 Email Marketing Tips

Email Marketing Tip #1: Collect targeted audiences email addresses by SPAM free opt-in subscription manager or trial download options.Sending emails to millions may not work; sending mails to target tons will work for you. So, avoid buying bulk email list from third parties. Always use your opt-in list for your bulk email marketing. Collect email IDs from your website blogs, forums, and trial downloads, registrations.

Email Marketing Tip #2: Group your email list based on product/subject categories to avoid sending non-interest emails.

Email Marketing Tip #3: Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail.

Email Marketing Tip #4: You must always have an unsubscription link in your email.If the user unsubscribes from your list, you must stop sending emails to that email address.

Email Marketing Tip #5: Avoid sending same message multiple times to same email ID. Your Email Marketing Software should have reliable tracking to control redundant emails.

Email Marketing Tip #6: Many email clients will not allow attachments while receiving and may mark such email as SPAM or move to JUNK folders. You need to avoid attachments to reach your subscribers inbox. In case if you want to show some attachments to your subscribers, upload on your website and send an URL to download the file.

Email Marketing Tip #7: Try to reduce the email content in order to deliver fast and also to improve readers count. Make simple and clear text message with link to your site regarding the announcement. Email Marketing best practices is to avoid SPAM and reaching recipients inbox. Text emails are faster than HTML emails and may avoid many SPAM issue

Email Marketing Tip #8: Avoid SPAM filtered words in your article to reach your audiences.

Email Marketing Tip #9: Most of the emails should be delivered to your subscribers in the week days to get maximum benefits. However, personal user products like weight loss, health, beauty items, etc. and related emails must be delivered in the holidays to get more attention.
People will love to search these kind of products in the week ends at home, not at office.

Email Marketing Tip #10: Reducing the price is a good technique to attract buyers during economic downtime. Create offer pages and coupons and start sending emails to your opt-in list. This will get more sales than regular sales.

Good luck for your Email Marketing Success !

Why Is Facebook Group The Miraculous Marketing Tool

Why Is Facebook Group The Miraculous Marketing Tool

Developers, entrepreneurs, business organizations and social media strategist are expanding their earning circle and growth rate by creating Facebook groups, which do not really require heavy investment. Facebook group is a very cost-effective, heart-throbbing and traffic-generating marketing tool for any sort of business. Facebook has millions of groups from all walks of life, all regions and every size of business and culture and continuing to grow in a rapid pace. As Facebook is the largest social media network, so there is already a huge market all across the globe which is a plus point for business holders who do not need to build a whole niche, so they can easily track their specific niche in a shortest period of time.

Now what does Facebook group provide to business sector, here are the reasons.

Branding

Having your own Facebook group is like a unique and separate corporate identity. It gives you name, credible image and maximum reach to the existing clients and potential prospects. You can create a Facebook group and share your companys objectives, success stories, photos and videos, important links. These groups are the source of effective communication where you can easily interact with your target market and build a strong relationship for long term success.

Awareness

Awareness is just another factor behind creating a Facebook group. It allows you to announce launches, re-launches, new events, inauguration, conference and seminar publicity and everything you think is needed to be shared with your target market. If you think your next big campaign should be shared with your followers, you should tell them one or two months before the game and Facebook group is a platform you keep contacts with your valuable niche.

Profitability

Profitability doesnt come with having a mike on street and announcement of your very beneficial tooth paste. If you seek for profitability, you need to make a healthy relationship with your customers, create a good will in their hearts and make them as friendly as they can say anything to you. When they say everything, you will know what you should not say to them.

Facebook groups are hottest marketing tool that amazingly go viral and do not cost you much. Very smart and very cost-effective.

Professionalism

All giant multinationals have Facebook groups with their names because it is a standard rule for corporate sector to communicate with customers on social media networks. It also helps you pulling traffic on your website, which is a graphical representative of what you do and why your niche should opt you.

If you want to expand your business locally as well as globally, you should not forget to have a Facebook group with your business name, and you will witness yourself how miraculous it is. Learn more about social media networks at www.socialfactory.net

Jay Noland – Network Marketing Professional and Motivational Speaker

Jay Noland – Network Marketing Professional and Motivational Speaker

Jay Noland is a Network Marketing professional who has been in this business since 1995. Jay found success in this business from a young age and since then he has worked on several businesses that have reached global success and have their presence in several countries. Along with being a successful businessman, Jay Noland is also an excellent motivational speaker. Over the years, he has helped and mentored thousands of individuals in achieving success on their own and bringing a massive change in their professional as well as personal lives. In the industry, he is also known as a Master Trainer and he has delivered motivational talks all over the globe. People from all walks of life have attended his talks and benefitted from his talks and they have been positively impacted by his thoughts.

Jay Noland thinks himself blessed to be able to guide so many people and motivate them to achieve something tangible with their efforts. His leadership skills have helped him in achieving success in several business ventures even in the most grim business situations. He has always stood by the teams he has led and mentored them expertly through difficult business conditions. Jay Noland believes in giving his all when he commits to a task and this passion for doing good work has helped him foster great relationships with people all over the world.

With exceptional people skills and futuristic vision, Jay Noland has achieved massive success in the business arena and his opinion and advice is greatly valued by his peers and colleagues. Those who meet Jay Noland can’t help but be influenced by his positive attitude and outlook towards life. Jay Noland is the CEO and founder of SereniGy MLM Company that deals exclusively in beverages that contain the herb Ganoderma Lucidum. The company helps determined individuals excel in direct marketing through sales of SereniGy products. Find out more at www.serenigy.com.

Internet Network Marketing Tips – How To Create A Torrent Of Mlm Prospects

Internet Network Marketing Tips – How To Create A Torrent Of Mlm Prospects

If you are trying to create a steady flow of leads into your home business then you need to put the old lead generation methods on the backburner and look at embracing new attraction marketing techniques into your promotions.

In this article, we will highlight several internet network marketing tips you can implement to start drawing prospects into your business funnel. The truth is, old school methods may have once worked and worked well but today speed is everything and it’s no longer satisfactory working with one or two prospects at the one time.

Prospecting online means you could literally work with dozens of people at the same time but without having to meet them face to face. The internet has allowed people to be able to educate and train people en masse and better still, from all parts of the world. As opposed to physically prospecting people, there are no restrictions to how far and wide you can place your marketing messages.

Tips For Internet Network Marketers

Here are several ways to attract people into your sales funnel. By using these methods, a lead trickle can turn into a torrent if only you will apply them.

Let’s take a look at the attraction marketing process and a better way to find interested prospects.

1. You create web properties. This is be in the form of a website, blog or web 2 sites. We recommend starting with a blog.

2. You put content on your site related to your niche. Whether it’s health or technology related, the content needs to educate your readers rather than sell.

3. Once your site is up you then start promoting. Write articles and submit them to article directories, bookmark your pages, submit your RSS feeds, place comments on authority blogs related to your niche.

4. Create a web 2 campaign using sites such as Squidoo, Hub Pages, Wetpaint, Ning and Multiply linking them back to your main site. Remember, the information you place on these sites should be of an educational nature and not hard sell.

5. You then promote your web 2 sites by bookmarking and submitting RSS feeds.

The difference here is you are creating your web 2 properties based around specific keywords so you’re actually targeting your audience. In other words, you’re placing your message in front of people who are actually looking for it and ready to receive it.

As far as internet network marketing tips go, this is the basic outline of the attraction marketing process and unless you’re using it then you will be left at the starting blocks as we head into a new era of network marketing promotions.

Network Marketing In Southeast Asia And East Asia Usana Market Open In Hong Kong, Japan, Korea, Mal

Network Marketing In Southeast Asia And East Asia Usana Market Open In Hong Kong, Japan, Korea, Mal

Network Marketing is becoming increasingly popular in Southeast Asia and East Asia and has been recognised as the fastest growing market outside of the US by Direct Selling Associations all over the world. This is primarily due to the relationship-based nature of business in countries in the region. Also, direct selling gives money-making opportunities to people who probably have a lower educational background or who have already retired, according to Ailsa Gu who is a senior research analyst with Euromonitor in Singapore. Euromonitor International is a company that offers market intelligence on industries, countries and consumers. They have more than 30 years of experience publishing market reports, business reference books, online information systems and consulting projects.

Southeast Asia and East Asia have been key expansion markets for Western direct selling companies for a number of years because of the reasons cited above. If you are an Entrepreneur based in South East Asia or East Asia, or if your goal is to build a global Network Marketing organisation then it is vital that you identify a company with a history of trading in these rapid growth markets.

For example Usana initiated their East Asian and South East Asian campaigns in 1999 with the opening of the Hong Kong Market and has since began operating in Japan (2000), Taiwan (2002), Korea (2003), Singapore (2003), Malaysia (2007) and most recently the Philippines in January 2008. Therefore, Usana may be an ideal company to partner for individuals looking to develop a global organisation.

One of the major benefits of growing a worldwide organisation is that it is far more stable than a business that is limited to one country. Every countrys economy undergos highs and troughs and it may be possible to regulate fluctuations in your own profitability by operating in many countries. This is a worthwhile strategy for both the company and the independent distributors who represent the company.

The Internet enables Network Marketers to promote products and services to people all over the world, providing the organisation you work with adopts online marketing approaches and strategies. Therefore when selecting an organisation to work with, ensure that they have a strong online presence and community in place.

Usana Health Sciences are dedicated to offering people all around the world with the opportunity to experience both true health and true wealth. This is supported by their commitment to manufacturing world-leading, pharmaceutical grade nutrition and personal care products. In addition, the Usana network marketing business opportunity has been voted the number 1 distributors choice Network Marketing company by Network Marketing today and the MLM insider magazine from 1997 to 2008. If you would like to learn more about Usana and the business opportunity they offer, please visit

Using Web2.0 Marketing To Build A Solid Internet Business

Using Web2.0 Marketing To Build A Solid Internet Business

Over time the internet has continuously changed and evolved for the better.There are so many entrepreneurs that have failed pursuing an internet marketing career for numerous reasons.One of the biggest problems has been a lack of traffic due to poor marketing efforts.But with web 2.0 marketing, that has all changed.

Unless you knew a lot about the internet or received incredible training and assistance, it used to be common to be thrown into the shark pool on the internet.Before you had to be tech savvy just to have a minute amount of success.But web 2.0 marketing is making it easier for even the average person to start a business and have success.

An internet newbie will have it easier to apply new marketing strategies with this new strategy and have a site that prospects and customers actually visit.And web 2.0,also known as social media, is a simple strategy to learn.

Social media refers to users interacting with the content on the web.This includes creating web pages, interacting with others socially, creating blogs, writing articles, and posting videos. This is the key to generate massive targeted traffic and ultimately being successful on the internet.As mentioned above, you do not even have to be tech savvy to pick up on this strategy.

Writing articles is a great way to generate traffic because of the brilliant ideas and information you can disperse.You have the possibility to share your ideas with the rest of the internet but also generate new ideas.After writing your articles, submit them to as many article directories as possible.A link to your site will be in the resource box and this is how people will be able to find you and be directed to your site.

Blogging and social interacting with others is even more important than writing articles.It is vital you get out on the internet and interact with people in whatever way you can. This allows you to become known and show who you are aside from just a person hiding behind a small business.

Blogging is a way for you to build relationships,learn what other people are looking for and share your ideas with others.The more people you network with and build a friendship with, the more people will begin to trust you.And as soon as you have gained the trust of your prospects, you will have them coming to your site over your competitors.

The internet is a highly competitive market with hundreds of thousands of web sites.To become a huge success on the internet, you must separate your self from your competition in any way you can.Web 2.0 and blogging is the perfect opportunity for you to increase your traffic volume and generate more sells.

Timing And Your Marketing Plan

Timing And Your Marketing Plan

There’s always lots of talk around what marketing tactics you could or should include in your marketing plan. But one subject that kind of gets glossed over is one of timing.

The timing of your marketing is an important factor in how successful not only your plan is, but how effectively you implement your marketing plan.

Keep in mind that different marketing tactics have different timing needs.

For example, tactics such as a bi-weekly ezine or newsletter, monthly teleseminar, and thrice-weekly blog posts are all ongoing. These regularly occurring activities help to create a consistent presence and keep you and your business top-of-mind.

Other marketing tactics are scheduled around your “events”. For example, you finish writing your new ebook or new 8 week course and are now ready to launch it. You’ll have to figure out when the launch date is and schedule specific marketing around that event. You’ll want to make sure that the timing of these do not interfere with your regular marketing activities.

Timing of your marketing is also impacted by others’ events. You may be invited to speak at a large workshop or telesummit. You have no input into the date of that event and need to time your marketing for this around marketing for your own event or activities.

Another thing to keep in mind around the timing of your marketing plan is the frequency with which you are communicating with people on your list and other places.

For example, I have a weekly ezine that goes out every Thursday. I schedule teleseminars on usually one or two Tuesdays each month and I need to send out emails to my list to let them know. That usually means one email to tell them, another email to remind them and one more with the recording the day after the teleseminar.

If I’m launching a new product or a service, I need to send out emails to people to let them know about it. Depending on the cost of the product or service, this could be anywhere from 2 – 6 emails.

You can start to see how if I didn’t put some thought into the timing of these marketing emails, I could be bombarding my list with way too many emails in a short period of time. And I don’t want to do that! It’s not nice and not effective either.

These examples clearly show how timing is a big part of your marketing plan. That’s why some kind of marketing calendar is so important. I have a hard copy calendar that I use a pencil to schedule ongoing activities and then try to fit in the other activities that I want to do. I use the eraser a lot!

My marketing calendar is the first thing I grab whenever I’m thinking about doing my next marketing tactic. As they say, timing is everything!